"Multigrain"
The year was 1999 and Shizzmac got ready for his new release titled "Multigrain". A few years have gone by since he dropped his self-titled album "Shizzmac". Shizzmac tries to keep the buzz alive with "Multigrain".
Shizzmac knew the "Multigrain" album had to be marketed and promoted different from his self-titled album "Shizzmac". Shizzmac still conducted local radio interviews that included heavy promotions from Aces High Records/Publishing © ™.
Shizzmac designed a series of four flyers. The first was a coming soon flyer. The second flyer gave a local record store the first chance of solely distributing the "Multigrain" cd. The third and fourth flyer flooded the streets of Boston and then was distributed to other record stores.
Shizzmac designed, distributed, passed out and hung up over 9,000 flyers promoting the "Multigrain" cd.
Shizzmac knew he needed more promotion. So, after pressing up the Multigrain CD, he focussed on the Internet promotion for a world wide buzz, as well.
Shizz allowed a company called "The Orchard" to promote the Multigrain CD for one year. Today, you can find it in over 15 countries, and on over 40 musical websites. Today, you can buy it here for a fraction of the cost.
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